Social Media Manager

Social Media Manager – Damiani Group

Damiani Group, an international luxury group with a portfolio of prestigious jewellery, watchmaking and design Maisons, is looking for a Social Media Manager to oversee the global social media presence of its brands, with a primary focus on Damiani and Baume & Mercier.

We are looking for a professional with strategic vision, strong creative sensitivity and a deep understanding of the social media landscape, capable of developing and executing distinctive social media strategies for multiple luxury brands.

The role will combine brand-specific execution with a Group perspective, fostering synergies, sharing best practices and leveraging expertise across the Maisons, while fully respecting each brand’s identity, positioning and communication objectives. 

Key Responsibilities:

Social Media Strategy & Editorial Planning

• Define and implement the global organic social media strategy for Damiani and Baume & Mercier, ensuring alignment with each Maison’s brand positioning, identity and marketing objectives.

• Lead editorial planning and social media innovation, developing engaging brand storytelling and identifying opportunities across platforms, new channels and special projects. Content Development & Account Management

• Coordinate the creation and delivery of high-quality, social-first content, working closely with creative teams, copywriters, agencies and local partners. • Oversee global social media accounts, including publishing, scheduling and community management, while integrating PR, influencers, creators, ambassadors and partnerships. Group Coordination & Digital Integration

• Drive collaboration across Group brands and Maison teams, ensuring consistency with brand priorities, marketing campaigns and global communication guidelines.

• Partner with Group Digital Marketing and media agencies to align organic and paid strategies, supporting local markets in adapting global guidelines to their specific needs. Performance & Optimization 

• Monitor KPIs, audience growth and engagement, translating performance data into actionable insights to continuously improve social media effectiveness.

• Conduct competitor benchmarking and trend analysis to identify opportunities, optimize content performance and strengthen each Maison’s digital presence.

Requirements: 

• Degree in Marketing, Communications or related fields.

• Ideally 5–8 years of relevant experience in social media management, preferably within luxury, fashion, jewellery, watchmaking or premium international brands.

• Proven experience managing social media strategies, editorial calendars and content production across multiple platforms.

• Strong creative sensitivity, excellent understanding of luxury brand storytelling and attention to visual and editorial quality.

• Solid knowledge of social media platforms, analytics and management tools.

• Ability to coordinate multiple stakeholders, agencies and projects while maintaining a hands-on approach to execution.

• Strong organizational skills, autonomy, initiative and an entrepreneurial mindset.

• Excellent communication, copywriting and interpersonal skills.

• Fluent English, written and spoken. French and Italian are considered strong assets.

Location: Mendrisio (Switzerland)